How they use Tavily

Weinwolf Gruppe uses Tavily web research in a Synesty workflow that automates premium wine product descriptions. Synesty sends product names and vintages from Akeneo PIM to Tavily. Tavily supplies wine information and an initial description, guided by a prompt intended to keep the research precise and relevant. Ramin, the group's Head of Digital Hub and E-Commerce, calls the process “Wein Wolf AI Hub - powered by Synesty”. The workflow lets product managers write descriptions themselves or delegate to AI, particularly for the 85% of the assortment where standardized descriptions suffice.

Synesty passes the results to a custom ChatGPT assistant that adapts the wording to the company's style and audience. A second assistant checks quality and legal requirements. Synesty then saves the final description in Akeneo for distribution through channels including the online shop. Synesty reports reduced manual effort, fewer errors and more consistent descriptions. Its interview article reports that work previously taking hours is completed in minutes. The customer story says writing an individual product description previously took about 20 minutes.