MindMaking, operated by MindMaking, Inc., builds conversation intelligence software for mid-market hospitality groups and financial services firms. Its platform converts calls into structured, searchable vCon records, analyzes sentiment, and flags revenue opportunities, service gaps, and compliance issues for staff review. Teams use dashboards and action queues to follow up on guest requests, client concerns, and required disclosures. Its Promises product tracks commitments made in conversations, while NotifyMe routes alerts to relevant staff. People review the findings and decide what action to take.