How they use Tavily
Candor uses Tavily for web research that helps build synthetic audiences. Its developer, Ben Yoskovitz, evaluated search quality after noticing that generated participants were too few and too similar.
He compared identical queries through Tavily and Perplexity, then ran about 30 blind comparisons to judge which results would better support realistic synthetic users. Perplexity performed better on some country-specific searches but worse at finding broader trends relevant to participant creation. The account describes evaluating search providers within Candor’s audience research workflow.
Sources
1 sourceCompany context
runcandor.comCandor is a synthetic user research platform operated by Highline Beta Inc. It helps product, marketing, innovation and research teams explore customer problems and test concepts and pricing. Users describe an audience and optionally upload existing research; Candor combines those materials with published evidence to generate synthetic participants with traceable attributes. Its adaptive interviewer conducts simulated conversations, then produces synthesized reports and full transcripts. Teams can use the platform to screen ideas and refine questions before conducting research with real customers.
Candor official website and Terms of ServiceRecent updates
1 updateCandor launches synthetic user research platform
Highline Beta launched Candor for conducting interviews with synthetic participants grounded in evidence. The platform supports B2B and B2C research and produces research reports.
Ben Yoskovitz — Focused Chaos